Plan Before Publishing Essay - 583 Words

Plan Before Publishing Desktop Publishing for Communication Activity 3 – Plan before Publishing. 1. It is important to have background knowledge about the message, the audience and any constraints before publishing a document In preparing a document, information about the message, audience and any constraints must be known before publishing can take place. Information on the importance and the need of the message, the content of the message, the format, and the image you want the message to project must all be known. Different types of information about the audience must also be known. Need know whom the publication is intended, who they are, where they are from, and the level of interest of the intended audience. Information†¦show more content†¦They may share certain subject interests, social or political beliefs, or certain demographic features. 4. Issues such as who, where and interest level need to be considered when defining the audience for publications. Who -  · Specific group or general audience (eg. Car enthusiasts magazine)  · Characteristics of the audience (are they tended to be distracted easily)  · Age (the age of the audience is publication intended for young adults, children?)  · Ethnicity (the ethnic background of the audience need be considered)  · Income sensitive (the publication need be appropriate to the social group it is aimed at. Eg. Advertisements of opera performances directed towards higher society) Where – Location relative to audience -  · Large scale – impact of demographics  · Region – different designs, same message  · Small scale - readable  · Smaller scale – distance page to eye Interest Level – The interest level of the audience need also be considered. Audience interest is what gains attention. It is important to have background knowledge of the audience in order to catch attention. 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